
If you know me, you know I’m not big on technology. One major, blessed exception is how social media connects Leaf fans.
The Toronto Maple Leafs famously have the most fans and haters in the NHL. Canada produces most of the NHL players and Ontario produces more than any province. Leaf passion is a naturally occurring geographical phenomenon. But the Leafs are also a much despised corporate behemoth.
The Leafs went in 2012 from having a controlling-share owned by the giant but faceless Ontario Teacher’s Pension Plan to one of Canada’s most hated corporate faces, Edward Rogers.
Rogers own a controlling share in our team, arena, and the channel that broadcasts most games. It’s vertically-integrated mediocrity I suspect they’d call “synergy.” To be sure, complaints about Rogers aren’t merely political. Sportsnet’s hockey coverage and play-by-play both suck. Whether it’s between or during periods, their product is simply very bad. To get an idea, watch Sportsnet botch the call on Nylander’s goal to seal game 6 versus Boston, then watch Joe Bowen call the same goal.
I have no proof that the Sportsnet commentators find whatever angle irritates Leaf fans most because they have an agenda, but it sure seems that way. No team is perfect and god knows the Leafs have flaws! Leaf chokes have taken years off my life! The very last people who need to hear that the Leafs have problems is Leaf fans! Trust me…we know!
But at the same time, our roster is stacked with killers who break franchise records every other game. Just this week, Matthews overtook Sundin for goals on home ice. Last night, Nylander hit 600 points and JT hit 1,100 in their careers. Knies is the first Leaf to get 25 goals and 150 hits since they started counting it 25 years ago.
Are the Leafs a perfect team? No team is and we’re certainly not either. We’re probably a B-level contender, one tier below the top dogs. But the way Sportsnet’s writers rush to minimize the team’s success and highlight our flaws, you wouldn’t know that with 13 games left in the regular season, we have the exact same record as the defending Stanley Cup champions: 42-23-3.
That’s why it’s so nice to bypass the professional haters at Sportsnet and check out what actual fans of this team are saying after games. Twitter is breaking under Musk, but it’s still OK for this. The real treat is watching Steve Dangle videos and reading the comments to find out what real fans think. People invested in the team, who watch and care and whose sense of impending doom is natural and not contrived for click-bait, like my own.
Somehow, Nick Kypreos became a big name in hockey coverage. Kyper did a TV commercial years ago flaunting his Stanley Cup ring, punching into the camera. In 1994, the year his Rangers won the Cup, Kypreos had a grand total of 0 points in 3 playoff games. Frankly, he was better at playing hockey than covering it. He’s been there a long time now and he’s considerably more polished and assured than he was years ago, but I can’t watch Sportsnet without feeling like most of their panelists are reading a script they didn’t write. Maybe there’s no top-down corporate agenda to rile up Leaf fans for engagement, and the Sportsnet feed simply sucks organically. Ultimately, it’s a distinction without a difference. It sucks.
TSN has a way better broadcast, with O-Dog being an unapologetic Leaf fan still willing to criticize the buds when necessary. I remember when Jeff O’ Neil played for the Leafs and hearing his takes is great.
It’s as if Sportsnet wants to avoid seeming pro-Leafs because Rogers, being a cheap ass company that doesn’t care about their products, only syndicates the same nationwide broadcast for every fan base, instead of regional broadcasts. “Efficiencies.”
You’d think Leaf fans would be the target demographic of the Leaf broadcast, but we’re not. The people covering Leaf games for Sportsnet are Canucks fans. At the very least, their indifference to the Leafs is palpable. Leaf legend Joe Bowen got relegated to radio for some reason? I was re-watching highlights from the Leafs’ insane 3-goal comeback with 3 minutes left in the third against Columbus in the 2020 bubble playoff the other night, and Sportsnet botched the call on the Matthews OT winner, crediting Kapanen instead, who wasn’t on the ice. Brutal.
What’s stunned Leaf fans this year is how good the Amazon broadcast has been in only their first year. Their commentators praise the Leafs! Incredibly, they think Nylander, currently second in NHL goal scoring, is good! They think Mitch Marner, currently 6th in NHL points, is also good! Leaf fans were shocked to hear people on TV compliment our players.
Their feed has legends between periods like Mark Messier doing commentary. The stories are better, production is higher grade. Sportsnet finds reasons for hating. When they do compliment the Leafs, you can feel their reluctance. Steve Dangle was briefly on Sportsnet years ago, until he wasn’t. Amazon wisely hired Dangle to do an intermission a couple weeks ago. Sportsnet had the answer in their hands and let him walk.
To be sure, I think it’s gross paying for Rogers cable TV doesn’t get you every Leaf game, that now you also need an Amazon Prime subscription. It’s cheap and tacky and makes me think the Rogers TV execs who sold away the rights to their own team’s games were raised by pigs. But in terms of just the coverage, Amazon has been better by a mile.
Steve Dangle is an unbelievable fan who puts himself out there. Rival fans tune in after losses to see him lose his mind, and those are his most-watched videos. But he isn’t merely trading in schaudenfraude. The entire Leaf fan base is extremely lucky to have him! Dangle has made LFR videos, short for Leaf Fan Reaction, after every game since 2007! The Sundin era, when Paul Maurice was our coach! Dangle knows the entire organization inside and out, from players, staff, even the Marlies. He’s extremely passionate, clear-eyed, and informed. Real fans trust him.
Whatever you think of his commentary, and I agree with almost every word, nobody doubts he’s only saying what he really thinks. Every fan base deserves a fun super fan that functions as a node and community hub, so I’m extremely grateful for Steve Dangle. His production is sharp, funny, knowledgeable, and has quick turn-around. Hat tip to Leaf Nations’ favourite Avs fan, Producer Drew.
Frankly, Steve Dangle’s LFR leaves Sportsnet’s coverage in the dust. TSN is wonderful compared to Sportsnet, but the days of watching 30 minutes of TV to wait for Leaf highlights are long gone, thanks to Omar at @TicTacTOmar on twitter. Amazon’s broadcast might be the best of the three, but they don’t do much post-game coverage.
YouTube has other great hockey channels too. Hockey Psychology is excellent. Being a hockey fan in the digital era means you don’t need to rely on TV giants to watch good stuff.
“The Passion That Unites Us All” is a lovely slogan, but practically speaking, our passion revolves around the Leafs, but the thing actually uniting us all is social media. That Leaf fans rely on each other to stay connected is pretty funny when you consider that our hockey team, their arena, and TV rights are owned by the country’s largest telecom company.